Antioxidant drinks have gained significant attention in the realm of dietary supplements, touted for their potential to combat oxidative stress and promote overall health and well-being. Formulated with a range of antioxidants, such as vitamins C and E, polyphenols, and flavonoids, these beverages target health-conscious consumers and are growing in popularity especially in the US market
As per Mintel, in Europe, use of the term ‘antioxidant’ has been challenged by regulators. The approved ‘antioxidant’ claim is “contributes to the protection of cells from oxidative stress.”